10X MARKETING FORMULA
Results or Die!
Ready to ditch playing follow the leader and start thinking like a scrappy startup?
This book’s title tips off the premise: we're after 10x marketing results. This means the return we expect, and are resolved to achieve, is ten times over what we put in. We aren’t looking for 10 percent year-over-year growth; we’re laser-focused on blowing the roof off last year’s, last month’s, and last week’s numbers.
To do this requires a mindset shift. You can’t expect 10x results from copying everyone else. What worked for someone else isn’t a guarantee to work for you. This means drafting a binder full of charts and best guesses and calling it a marketing plan is doomed to fail. It’s too crowded and the world moves too fast for “copycat marketing.”
This book is about finding those strategic shortcuts. It’s about short-circuiting the path to jaw-dropping growth. You have to find your own way – and the 10x-Marketing Formula is that path.
SECTION ONE
How to approach your marketing like a scrappy startup fighting for survival to blow the lid off your marketing and get 10x results. You’ll learn to press the reset button on your team’s mindset, become a content hacker, and produce real growth.
SECTION TWO
The complete 10x-Marketing Formula to plan, execute, publish, AND optimize your 10x projects. Transform your workflows. Skyrocket results. #E24747uce timelines. And learn to make content so good it renders competition irrelevant.
SECTION THREE
Plus, take action with practical, how-to templates and resources from people who’ve done it.
"Growth no longer goes to the biggest. It goes to the scrappiest. It goes to the content hackers who find strategic shortcuts. Who's gonna own the future? The marketing teams who embrace this blueprint and learn to think like the agile, lean teams outlined in this book."
JOANNA WIEBE,
Airstory
"Today, most companies do some form of content marketing. Unfortunately, most are failing. This book will not only get you facing the right direction, but will give you the insight to truly differentiate your company from the competition. There are no more excuses."
JOE PULIZZI,
Founder of Content Marketing Institute
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"Want a guide to creating effective content that's overflowing with actionable tips? Look no further than The 10x Marketing Formula. Unlike most books in this space, it's written by a guy that's actually done it. Highly recommended."
BRIAN DEAN,
Backlinko SEO